PR goes beyond getting media coverage. It’s about shaping perception, building credibility, and telling your story strategically across multiple platforms. Before you launch, ask: How do I want to be seen?

Effective PR is not overnight. A strong campaign often takes 3–6 months to gain traction. Be prepared to invest time, trust, and consistent communication. The best results come from long-term strategy, not one-off announcements.

Before PR can begin, you need a solid brand foundation:

• What makes you unique?
• Who are you speaking to?
• Why now?
• Without this, even the best pitch can fall flat.

Earned media means a journalist chooses to tell your story. That means it needs to be timely, relevant, and not overly self-promotional. PR is not the same as marketing or advertising—it’s about value, not sales language.

PR is a partnership. You’ll be asked for interviews, photos, quotes, and decisions—often quickly. Being responsive and available makes all the difference in landing great coverage.